Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Abdul Qayyum, Raja Ahmed Jamil, Adnan Muhammad Shah, KangYoon Lee
| Year of publication: |
2023
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| Authors: | Qayyum, Abdul ; Jamil, Raja Ahmed ; Shah, Adnan Muhammad ; Lee, KangYoon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-16
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| Subject: | Instagram advertising | Inclusion | Diversity | Consumer well-being | Brand engagement | Purchase intention | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103515 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014373268