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Beyond mean estimates of price and promotional effects in scanner-panel sales-response regression
Haupt, Harry
;
Kagerer, Kathrin
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10009613747
Saved in:
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Beyond mean estimates of price and promotional effects in scanner-panel sales–response regression
Haupt, Harry
;
Kagerer, Kathrin
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 470-484
Persistent link: https://www.econbiz.de/10009998752
Saved in:
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