Beyond mean estimates of price and promotional effects in scanner-panel sales-response regression
Harry Haupt; Kathrin Kagerer
| Year of publication: |
2012
|
|---|---|
| Authors: | Haupt, Harry ; Kagerer, Kathrin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 5, p. 470-483
|
| Subject: | Verkauf | Selling | Marktmechanismus | Market mechanism | Preiselastizität | Price elasticity | Regressionsanalyse | Regression analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613747