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~isPartOf:"Journal of retailing and consumer services"
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Search: subject:"Brand Awareness"
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Brand awareness
5
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
Purchase intention
4
E-commerce
2
Einzelhandel
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Electronic Commerce
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Retail trade
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Social Web
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Social web
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Advertising effects
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Baby-care retail
1
Brand
1
Brand equity
1
Consumer behavior
1
Corporate reputation
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Customer satisfaction
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Dienstleistungsqualität
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Distribution channel
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E-Learning
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Food retailing
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Geostatistical model
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Handelsmarke
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INLA
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Lebensmitteleinzelhandel
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Bala, Pradip Kumar
1
Barakat, Karine Aoun
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Chakraborty, Shibashish
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Dabbous, Amal
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Dasgupta, Shilpee A.
1
Eberle, Luciene
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Geng, Shuang
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Graciola, Ana Paula
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Katsumata, Sotaro
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Mahama-Musah, Fuseina
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Milan, Gabriel Sperandio
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Ray, Arghya
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Schoutteet, Penelope
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Tan, Yingsi
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Toni, Deonir de
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Journal of retailing and consumer services
Journal of Product & Brand Management
36
Strategic Direction
14
Journal of Consumer Marketing
11
Marketing Intelligence & Planning
10
International Marketing Review
9
European Journal of Marketing
8
International Journal of Retail & Distribution Management
8
Cogent business & management
7
Journal of Fashion Marketing and Management: An International Journal
7
Journal of Services Marketing
7
Marketing intelligence & planning
6
Cogent Business & Management
5
The journal of product & brand management
5
African journal of business and economic research : AJBER
4
Asia Pacific Journal of Marketing and Logistics
4
Journal of Business & Industrial Marketing
4
Symphonya. Emerging Issues in Management
4
Beiträge der Hochschule Pforzheim
3
European journal of marketing : EJM
3
International Journal of Contemporary Hospitality Management
3
International Journal of Pharmaceutical and Healthcare Marketing
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of business economics and management
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
MPRA Paper
3
Nepalese journal of economics : a publication of Uniglobe College
3
The service industries journal
3
African journal of business & economic research : AJBER
2
Asia Pacific journal of marketing and logistics
2
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
2
European Research Studies Journal
2
European research studies : an international multidisciplinary journal with topics in European integration
2
GUT FME Working Paper Series A
2
International Journal of Bank Marketing
2
International journal of applied management science : IJAMS
2
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ECONIS (ZBW)
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1
Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Mahama-Musah, Fuseina
;
Schoutteet, Penelope
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012648870
Saved in:
2
The effects of ad heuristic and systematic cues on consumer
brand
awareness
and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi
;
Geng, Shuang
;
Katsumata, Sotaro
;
Xiong, Xiaojun
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
Saved in:
3
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
4
Mediated-moderated effects : high and low store image,
brand
awareness
, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula
;
Toni, Deonir de
;
Milan, Gabriel …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012269017
Saved in:
5
Bridging the online offline gap : assessing the impact of brands' social network content quality on
brand
awareness
and purchase intention
Dabbous, Amal
;
Barakat, Karine Aoun
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171817
Saved in:
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