Using online data for offline decisions : a geostatistical approach for evaluating the patronage potential of a baby-care retailer
Year of publication: |
2021
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Authors: | Mahama-Musah, Fuseina ; Schoutteet, Penelope ; Vanhaverbeke, Lieselot |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-21
|
Subject: | Baby-care retail | Brand awareness | Geostatistical model | INLA | Online channel | Spatial dependency | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Markenimage | Brand image | Markenführung | Brand management |
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