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~isPartOf:"Journal of retailing and consumer services"
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Brand identity
3
Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Markenimage
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Beziehungsmarketing
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Markenartikel
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Personality psychology
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Büyükdağ, Naci
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Coelho, Pedro Simões
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Jun, Yesel
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Kitapci, Olgun
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Journal of retailing and consumer services
Journal of business research : JBR
18
The journal of product & brand management
13
The journal of brand management : an international journal
10
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
European journal of marketing : EJM
6
Journal of marketing management : MM
4
Journal of Business Research
3
Journal of promotion management : innovations in planning and applied research
3
Working Papers de Gestão (Management Working Papers)
3
Business horizons
2
Economics Papers from University Paris Dauphine
2
International journal of business excellence : IJBEX
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of family business management : JFBM
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing Working Papers
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Qualitative market research : an international journal
2
Symphonya. Emerging Issues in Management
2
Theoretical and Applied Economics
2
Проблемы современной экономики
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
African journal of business and economic research : AJBER
1
American journal of business
1
Asia Pacific journal of marketing and logistics
1
BRQ Business Research Quarterly
1
Benchmarking : an international journal
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Business & society
1
Business history
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Corporate communications : an international journal
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1
A sound
brand
identity
design : the interplay between sound symbolism and typography on brand attitude and memory
Jun, Yesel
;
Lee, Hyunju
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209467
Saved in:
2
Antecedents of consumer-brand identification in terms of belonging brands
Büyükdağ, Naci
;
Kitapci, Olgun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012434327
Saved in:
3
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
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