A sound brand identity design : the interplay between sound symbolism and typography on brand attitude and memory
Year of publication: |
2022
|
---|---|
Authors: | Jun, Yesel ; Lee, Hyunju |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-10
|
Subject: | Brand identity | Multisensory congruence | Sound symbolism | Typography | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
-
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie, (2015)
-
Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina, (2014)
-
The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R., (2014)
- More ...
-
Lee, Hyunju, (2018)
-
Park, Jeong Eun, (2010)
-
Cho, Yoon-na, (2013)
- More ...