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Beyond classical van Westendorp : assessing price sensitivity for variants of algae-based meat substitutes
Weinrich, Ramona
;
Gassler, Birgit
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665925
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On the applicability of the BDM mechanism in product evaluation
Lichters, Marcel
;
Sablotny-Wackershauser, Verena
;
Han, …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012114915
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