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~isPartOf:"Journal of retailing and consumer services"
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The use of
event
related
potentials
brain methods in the study of conscious and unconscious consumer decision making processes
Özkara, Behçet Yalin
;
Bagozzi, Richard P.
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012430618
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