The use of event related potentials brain methods in the study of conscious and unconscious consumer decision making processes
Year of publication: |
2021
|
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Authors: | Özkara, Behçet Yalin ; Bagozzi, Richard P. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-17
|
Subject: | Consumer purchase behavior | Event-related potentials | Electroencephalography | Conscious and unconscious | Mental processes | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Entscheidung | Decision |
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