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~isPartOf:"Journal of retailing and consumer services"
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Beziehungsmarketing
4
Customer acquisition
4
Kundengewinnung
4
Relationship marketing
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Consumer behaviour
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Journal of retailing and consumer services
SpringerLink / Bücher
12
Springer eBook Collection
8
Journal of marketing
6
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Journal of the Academy of Marketing Science
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
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Management Know-how für die Praxis
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Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Zeitschrift der Unternehmensberatung : ZUb
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Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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jeder-ist-unternehmer.de
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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ECONIS (ZBW)
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1
How customer engagement in the live-streaming affects purchase intention and customer acquisition, e-tailer's perspective
Zheng, Run
;
Li, Zhuyuan
;
Na, Sanggyun
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366293
Saved in:
2
Your receipt is in the bag : service and temporal effects as factors of customer engagement formation during acquisition
Harman, David M.
;
Porter, Michael C.
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648866
Saved in:
3
Now what? : evaluating the sales effects of introducing an online store
Hernant, Mikael
;
Rosengren, Sara
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 305-313
Persistent link: https://www.econbiz.de/10011747904
Saved in:
4
Acquiring and retaining customers in UK banks : an exploratory study
Farquhar, Jillian Dawes
;
Panther, Tracy
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10003597007
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