Acquiring and retaining customers in UK banks : an exploratory study
Year of publication: |
2008
|
---|---|
Authors: | Farquhar, Jillian Dawes ; Panther, Tracy |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 1, p. 9-21
|
Subject: | Bankmarketing | Bank marketing | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method | Großbritannien | United Kingdom |
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