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~isPartOf:"Journal of revenue and pricing management"
~person:"Lee, Jaeyong"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
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