Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Seung Hyun Lee, Cynthia S. Deale, Jaeyong Lee
| Year of publication: |
2022
|
|---|---|
| Authors: | Lee, Seung Hyun ; Deale, Cynthia S. ; Lee, Jaeyong |
| Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 21.2022, 6, p. 657-667
|
| Subject: | Brand affect | Brand loyalty | Brand trust | Channel management | Distribution channel | Loyalty membership | Online travel agency | Room rates | Vertriebsweg | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency | Markenführung | Brand management | Online-Handel | Online retailing | Markenartikel | Brand | Markentreue | Vertrauen | Confidence | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-022-00382-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463859