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~isPartOf:"Journal of revenue and pricing management"
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Journal of revenue and pricing management
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The influence of advertisement repetition on
price
image
in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
2
Lowering consumers'
price
image
without lowering their internal reference price : the role of pay-what-you-want pricing mechanism
Wagner, Rafael Luis
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 332-341
Persistent link: https://www.econbiz.de/10012056886
Saved in:
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