The influence of advertisement repetition on price image in the context of higher education services
Year of publication: |
2019
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---|---|
Authors: | Silva, Thayse Schneider da ; Perin, Marcelo Gattermann ; Wagner, Rafael Luis ; Basso, Kenny |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 18.2019, 4, p. 342-352
|
Subject: | Price | Price image | Announced discounts | Global brand | Local brand | Advertisement repetition | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenartikel | Brand | Werbung | Advertising | Markenimage | Brand image | Internationales Marketing | International marketing | Hochschule | Higher education institution |
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