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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~person:"Karjaluoto, Heikki"
~subject:"Beziehungsmarketing"
~subject:"Marketing management"
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Beziehungsmarketing
Marketing management
Consumer behaviour
2
Konsumentenverhalten
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Relationship marketing
2
Betriebliche Wertschöpfung
1
Bundling strategy
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Customer data
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Customer experience
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Customer relationship management
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Customer value
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Kundenwert
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Leistungsbündel
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Prospect Theory
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Prospect theory
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Service bundles
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Karjaluoto, Heikki
Edvardsson, Bo
5
Aksoy, Lerzan
4
Hollebeek, Linda D.
4
Jaakkola, Elina
4
McColl-Kennedy, Janet R.
4
Hammerschmidt, Maik
3
Keiningham, Timothy
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Kumar, Prashant
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Leckie, Civilai
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Malthouse, Edward C.
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Merrilees, Bill
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Nijssen, E. J.
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Ponsignon, Frederic
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Simkin, Lyndon
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Tsiotsou, Rodoula H.
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Weiger, Welf Hermann
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Witell, Lars
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Amenuvor, Fortune Edem
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Ardley, Barry
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Bang, Nguyen
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Bilstein, Nicola
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Bloemer, Johanna M.
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Buoye, Alexander
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Caemmerer, Barbara
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Fearne, Andrew P.
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Fisk, Raymond P.
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Giertz, Johann N.
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Grace, Debra
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Grönroos, Christian
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Gustafsson, Anders
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Halinen, Aino
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Hammedi, Wafa
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Harker, Michael
2
Heinonen, Kristina
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Helkkula, Anu
2
Hillebrand, Bas
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Holbrook, Morris B.
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Kandampully, Jay
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Journal of service management
Marketing intelligence & planning
The journal of business & industrial marketing
3
Contemporary issues in digital marketing
2
The international review of retail, distribution and consumer research
2
Business intelligence and analytics in small and medium enterprises
1
Business process management journal
1
Business strategy and the environment
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Industry 5.0 : Creative and Innovative Organizations
1
International advertising and communication : current insights and empirical findings
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic finance : IJEF
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of financial services marketing
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing
1
Journal of international marketing
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
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The impact of service bundles on the mechanism through which functional value and price value affect WOM intent
Ranaweera, Chatura
;
Karjaluoto, Heikki
- In:
Journal of service management
28
(
2017
)
4
,
pp. 707-723
Persistent link: https://www.econbiz.de/10011731222
Saved in:
2
Customer relationship
management
: the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
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