Customer relationship management : the evolving role of customer data
Year of publication: |
2013
|
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Authors: | Saarijärvi, Hannu ; Karjaluoto, Heikki ; Kuusela, Hannu |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 6, p. 584-600
|
Subject: | Customer data | Customer relationship management | Service logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Konsumentenverhalten | Consumer behaviour |
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