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~isPartOf:"Journal of service management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Beziehungsmarketing"
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Search: subject:"Management"
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Beziehungsmarketing
Relationship marketing
204
Consumer behaviour
196
Konsumentenverhalten
196
Brand management
121
Markenführung
120
Dienstleistungsqualität
106
Service quality
106
Marketing management
93
Marketingmanagement
93
Customer satisfaction
79
Kundenzufriedenheit
79
Brand image
77
Markenimage
77
Customer integration
51
Kundenintegration
51
Social Web
49
Social web
49
Brand
46
Internet marketing
46
Markenartikel
45
Online-Marketing
45
Dienstleistungssektor
42
Service industry
42
Services
39
Dienstleistung
38
Innovation
37
Service management
36
Customer service
35
Dienstleistungsmanagement
35
Kundenservice
35
Lieferantenmanagement
35
Supplier relationship management
35
Marketing
32
Corporate Social Responsibility
30
Corporate social responsibility
30
Betriebliche Wertschöpfung
28
Value creation
28
USA
27
United States
27
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Undetermined
118
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2
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Article
202
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203
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203
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English
203
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Aksoy, Lerzan
4
Edvardsson, Bo
4
Hollebeek, Linda D.
4
Jaakkola, Elina
4
McColl-Kennedy, Janet R.
4
Hammerschmidt, Maik
3
Keiningham, Timothy
3
Leckie, Civilai
3
Malthouse, Edward C.
3
Merrilees, Bill
3
Nijssen, E. J.
3
Ponsignon, Frederic
3
Weiger, Welf Hermann
3
Amenuvor, Fortune Edem
2
Bang, Nguyen
2
Bilstein, Nicola
2
Bloemer, Johanna M.
2
Buoye, Alexander
2
Casidy, Riza
2
Fisk, Raymond P.
2
Giertz, Johann N.
2
Halinen, Aino
2
Hammedi, Wafa
2
Heinonen, Kristina
2
Helkkula, Anu
2
Hillebrand, Bas
2
Kandampully, Jay
2
Karjaluoto, Heikki
2
Kunz, Werner
2
Kuusela, Hannu
2
Lariviere, Bart
2
Leroi-Werelds, Sara
2
Meyer, Anton
2
Mickelsson, Karl-Jacob
2
Miller, Dale
2
Mysen, Tore
2
Patrício, Lia
2
Singh, Ramendra
2
Svensson, Göran
2
Tronvoll, Bård
2
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Journal of service management
Marketing intelligence & planning
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
258
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
203
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21
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30
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203
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21
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
22
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
23
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
24
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
25
How perceived corporate social responsibility affects consumer citizenship behavior? : investigating the mediating roles of perceived employee behavior and consumer company identif...
Utkarsh
;
Singh, Harmanjit
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1037-1053
Persistent link: https://www.econbiz.de/10014381233
Saved in:
26
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
27
Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric
- In:
Journal of service management
34
(
2023
)
2
,
pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
Saved in:
28
Friend, mentor, lover : does chatbot engagement lead to psychological dependence?
Xie, Tianling
;
Pentina, Iryna
;
Hancock, Tyler
- In:
Journal of service management
34
(
2023
)
4
,
pp. 806-828
Persistent link: https://www.econbiz.de/10014338206
Saved in:
29
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
30
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
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