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~isPartOf:"Journal of service management"
~isPartOf:"Psychology & marketing"
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
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Search: subject_exact:"Customer relationship"
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Beziehungsmarketing
Vertrauen
Relationship marketing
206
Consumer behaviour
130
Konsumentenverhalten
130
Customer satisfaction
71
Kundenzufriedenheit
71
Dienstleistungsqualität
55
Service quality
55
Brand management
38
Markenführung
38
Brand image
31
Markenimage
31
Customer integration
30
Kundenintegration
30
Social Web
27
Social web
27
Brand
26
Markenartikel
25
Dienstleistungssektor
17
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17
Betriebliche Wertschöpfung
16
Emotion
16
Value creation
16
Services
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Dienstleistung
14
Einzelhandel
14
Retail trade
14
Confidence
13
Customer experience
13
Customer service
12
Customer value
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Internet marketing
12
Kundenservice
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Kundenwert
12
Online-Marketing
12
Social relations
12
Soziale Beziehungen
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Viral marketing
12
Virales Marketing
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Aksoy, Lerzan
4
Edvardsson, Bo
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Hammerschmidt, Maik
4
Hollebeek, Linda D.
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Jaakkola, Elina
4
McColl-Kennedy, Janet R.
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Yi, Youjae
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Heinonen, Kristina
3
Keiningham, Timothy
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Malthouse, Edward C.
3
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Nijssen, E. J.
3
Ponsignon, Frederic
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Weiger, Welf Hermann
3
Al-Nabhani, Khalid
2
Anaza, Nwamaka A.
2
Bilstein, Nicola
2
Bloemer, Johanna M.
2
Buoye, Alexander
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Clark, Moira K.
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Darley, William K.
2
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Giertz, Johann N.
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Groth, Markus
2
Halinen, Aino
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Hammedi, Wafa
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Helkkula, Anu
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Hillebrand, Bas
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Kabadayi, Sertan
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King, Ceridwyn
2
Krishen, Anjala S.
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Kunz, Werner
2
Lariviere, Bart
2
Leonidou, Leonidas C.
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Journal of service management
Psychology & marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
206
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1
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10
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206
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date (oldest first)
1
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
4
Ordinary customer experience : conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
5
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
6
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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