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~isPartOf:"Journal of service management"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
40
Markenführung
39
Consumer behaviour
29
Konsumentenverhalten
29
Brand image
22
Markenimage
22
Social Web
21
Beziehungsmarketing
19
Relationship marketing
19
Brand
16
Markenartikel
15
Internet marketing
9
Online-Marketing
9
Branding
5
Personality psychology
5
Persönlichkeitspsychologie
5
Social media
5
Social relations
5
Soziale Beziehungen
5
Betriebliche Wertschöpfung
4
Emotion
4
Service brand
4
Value creation
4
Brand community
3
Brand love
3
Brand value
3
Confidence
3
Corporate reputation
3
Customer integration
3
Einzelhandel
3
Firmenimage
3
HR marketing
3
Innovation
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
Online community
3
Personalmarketing
3
Retail trade
3
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Article
21
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Aufsatz in Zeitschrift
Working Paper
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21
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English
21
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Divakaran, Pradeep Kumar Ponnamma
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Ambtman, Anouk den
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Baudier, Patricia
1
Bloemer, Johanna M.
1
Boissieu, Élodie de
1
Bouquiaux, Lucille
1
Calder, Bobby J.
1
Champniss, Guy
1
Chen, Cheng-Hao
1
Cheng, Qin
1
Cooper, Danielle
1
Dimitriu, Radu
1
Duchemin, Marie-Hélène
1
Elia, Gianluca
1
Goraya, M. Awais Shakir
1
Hajli, Nick
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Hartley, Nicole
1
Heere, Bob
1
Horváth, Csilla
1
Jahn, Benedikt
1
Jakic, Ana
1
Kandampully, Jay
1
Kozinets, Robert V.
1
Kunz, Werner
1
Lal, Banita
1
Li, Stacey
1
Lock, Daniel
1
Luoma-aho, Vilma
1
MacDonald, Emma K.
1
Malhotra, Neeru
1
Malik, Aneela
1
Martins, Carla Sofia
1
Mattsson, Jan
1
McLean, Graeme J.
1
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Journal of service management
Technological forecasting & social change : an international journal
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
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ECONIS (ZBW)
21
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
3
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
4
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
5
Algorithmic
branding
through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
Saved in:
6
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
7
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
8
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
9
Unveiling physicians' personal
branding
strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
10
Implementing open innovation through virtual brand communities : a case study analysis in the semiconductor industry
Elia, Gianluca
;
Messeni Petruzzelli, Antonio
;
Urbinati, …
- In:
Technological forecasting & social change : an …
155
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012236451
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