Unveiling physicians' personal branding strategies in online healthcare service platforms
Year of publication: |
2021
|
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Authors: | Zhang, Tingting ; Yan, Xiangbin ; Wang, William Yu Chung ; Cheng, Qin |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 171.2021, p. 1-13
|
Subject: | Brand performance | Online healthcare service | Personal brand identity | Personal brand positioning | Markenführung | Brand management | Markenimage | Brand image | Gesundheitsversorgung | Health care | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web | Ärzte | Physicians | Konsumentenverhalten | Consumer behaviour |
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