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~isPartOf:"Journal of service management"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The service industries journal"
~language:"eng"
~language:"und"
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Search: subject_exact:"Customer equity"
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Customer value
70
Kundenwert
70
Beziehungsmarketing
38
Relationship marketing
38
Betriebliche Wertschöpfung
37
Value creation
37
Dienstleistungsqualität
18
Service quality
18
Customer integration
17
Kundenintegration
17
Consumer behaviour
15
Konsumentenverhalten
15
Lieferantenmanagement
15
Supplier relationship management
15
B-to-B-Marketing
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Business-to-business marketing
14
Value co-creation
14
Customer satisfaction
9
Kundenzufriedenheit
9
Service-Dominant Logic
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Service-dominant logic
9
Marketing management
8
Marketingmanagement
8
Innovation
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Dienstleistungssektor
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Service industry
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Viral marketing
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Virales Marketing
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perceived value
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value co-creation
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Business network
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Customer service
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Firm performance
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Innovation management
4
Innovationsmanagement
4
Kundenservice
4
Salespeople
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Taiwan
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4
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Edvardsson, Bo
3
Chang, Hong-Sheng
2
Hillebrand, Bas
2
Leroi-Werelds, Sara
2
Mickelsson, Karl-Jacob
2
Schwepker, Charles H. <Jr.>
2
Tronvoll, Bård
2
Akpinar, Ezgi
1
Aksoy, Pelin
1
Alejandro, Thomas Brashear
1
Alves, Helena
1
Amario, Enrique Martín
1
Amirtha, Raman
1
Anderson, Laurel
1
Andersson, Tommy D.
1
Antioco, Michael
1
Arancibia Carvajal, Sara
1
Arteaga, Francisco
1
Ashok, Mona
1
Baek, Wooyeul
1
Barroso Castro, Carmen
1
Beirão, Gabriela
1
Bertrand, Daisy
1
Biemans, Wim G.
1
Bilstein, Nicola
1
Birgelen, Marcel van
1
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1
Burton, Jamie
1
Byon, Kevin K.
1
Cabanelas, Pablo
1
Calabretta, Giulia
1
Canter, Deborah D.
1
Carlbäck, Mats
1
Castellano, Sylvaine
1
Cegarra-Navarro, Juan Gabriel
1
Cervera-Taulet, Amparo
1
Chen, Shu-Ching
1
Chen, Tser-yieth
1
Cobelli, Nicola
1
Confente, Ilenia
1
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Journal of service management
The journal of business & industrial marketing
The service industries journal
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
Journal of marketing
27
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
9
Journal of business-to-business marketing
8
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ECONIS (ZBW)
70
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1
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
2
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
3
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
4
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
5
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
6
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
7
Delineating transformative value creation through service communications : an integrative framework
Tsiotsou, Rodoula H.
;
Diehl, Sandra
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 531-551
Persistent link: https://www.econbiz.de/10013325702
Saved in:
8
Building loyalty through perceived value in online shopping : does family life cycle stage matter?
Amirtha, Raman
;
Sivakumar, V. J.
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1151-1189
Persistent link: https://www.econbiz.de/10013466618
Saved in:
9
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
10
Communicating customer value proposition in the French pharmaceutical industry : the case of OTC drugs
Castellano, Sylvaine
;
Khelladi, Insaf
;
Mejri, Chiraz Aouina
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1675-1687
Persistent link: https://www.econbiz.de/10013401901
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