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~isPartOf:"Journal of service management"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Brand management
18
Markenführung
17
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
12
Relationship marketing
12
Brand image
9
Markenimage
9
Social Web
9
Brand
8
Markenartikel
7
Branding
5
Internet marketing
4
Online-Marketing
4
Service brand
4
Social relations
4
Soziale Beziehungen
4
Brand community
3
Brands
2
CSR
2
Corporate Social Responsibility
2
Corporate reputation
2
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2
Einzelhandel
2
Firmenimage
2
HR marketing
2
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Personalmarketing
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Persönlichkeitspsychologie
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Social media marketing
2
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Aufsatz in Zeitschrift
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Ambtman, Anouk den
1
Bloemer, Johanna M.
1
Bouquiaux, Lucille
1
Calder, Bobby J.
1
Cooper, Danielle
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Heere, Bob
1
Horváth, Csilla
1
Jahn, Benedikt
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Jakic, Ana
1
Kandampully, Jay
1
Kozinets, Robert V.
1
Kunz, Werner
1
Lock, Daniel
1
Martins, Carla Sofia
1
Meyer, Anton
1
Patrício, Lia
1
Ramaseshan, B.
1
Wagner, Maximilian Oskar
1
Weiger, Welf H.
1
Wetzel, Hauke
1
Wirtz, Jochen
1
Zhang, Ting Ting Christina
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Journal of service management
Journal of business research : JBR
102
The journal of product & brand management
57
The journal of brand management : an international journal
54
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
Journal of electronic commerce research : JECR
8
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ECONIS (ZBW)
9
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Algorithmic
branding
through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V.
- In:
Journal of service management
33
(
2022
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
Saved in:
3
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
4
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
5
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
6
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
7
Managing brands and customer engagement in online brand communities
Wirtz, Jochen
;
Ambtman, Anouk den
;
Bloemer, Johanna M.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
Saved in:
8
Understanding participation in company social netnorks
Martins, Carla Sofia
;
Patrício, Lia
- In:
Journal of service management
24
(
2013
)
5
,
pp. 567-587
Persistent link: https://www.econbiz.de/10010196050
Saved in:
9
How to transform consumers into fans of your brand
Jahn, Benedikt
;
Kunz, Werner
- In:
Journal of service management
23
(
2012
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
Saved in:
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