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~isPartOf:"Journal of service research"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~person:"Darley, William K."
~person:"Gould, Stephen J."
~person:"Herrmann, Andreas"
~person:"Kim, Jungkeun"
~person:"Sprott, David E."
~person:"Sung, Yongjun"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Persönlichkeitsmerkmal"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Persönlichkeitsmerkmal
Konsumentenverhalten
23
Brand image
8
Markenimage
8
Beziehungsmarketing
7
Relationship marketing
7
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6
Markenartikel
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Darley, William K.
Gould, Stephen J.
Herrmann, Andreas
Kim, Jungkeun
Sprott, David E.
Sung, Yongjun
Woodside, Arch G.
10
Yi, Youjae
9
Hollebeek, Linda D.
7
Bagozzi, Richard P.
6
Sauer, Nicola E.
6
Chan, Eugene Y.
5
Gustafsson, Anders
5
Lim, Weng Marc
5
McColl-Kennedy, Janet R.
5
Spence, Charles
5
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Eisend, Martin
4
Filieri, Raffaele
4
Gonc̦alves, Helena Martins
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Grewal, Dhruv
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Krishen, Anjala S.
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Tal, Aner
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Choi, Sejung Marina
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Choi, Yung Kyun
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Dwivedi, Yogesh Kumar
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Felix, Reto
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3
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Journal of service research
Psychology & marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Marketing letters : a journal of research in marketing
9
Journal of retailing and consumer services
8
Journal of business research : JBR
7
International journal of advertising : the review of marketing communications
5
Journal of marketing
4
European journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
Review of managerial science
3
The journal of brand management : an international journal
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of hospitality management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of travel and tourism marketing
2
Corporate reputation review : an international journal
1
Food policy : economics planning and politics of food and agriculture
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
Journal of destination marketing & management
1
Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
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ECONIS (ZBW)
25
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11
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
12
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun
;
Choi, Sejung Marina
;
Ahn, Hongmin
;
Song, …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Saved in:
13
How do you know that? : the epistemology of consumer health decision making under conditions of risk-benefit conflict
Rogers, Zoe F.
;
Gould, Stephen J.
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 450-466
Persistent link: https://www.econbiz.de/10010527136
Saved in:
14
Impact of giving on self and impact of self on giving
Weisfeld-Spolter, Suri
;
Rippé, Cindy B.
;
Gould, Stephen J.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011287651
Saved in:
15
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
16
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
17
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
18
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
19
Effects of brand personality on brand trust and brand affect
Sung, Yongjun
;
Kim, Jooyoung
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
Saved in:
20
Guest editorial: The interaction of online technology on the consumer shopping experience
Darley, William K.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10003945264
Saved in:
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