The tipping point of design : how product design and brands interact to affect consumers' preferences
Year of publication: |
2012
|
---|---|
Authors: | Landwehr, Jan R. ; Wentzel, Daniel ; Herrmann, Andreas |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 6, p. 422-433
|
Subject: | Markenartikel | Brand | Produktgestaltung | Product design | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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