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~isPartOf:"Journal of service research"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Dienstleistungssektor
3
Service industry
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Bundling strategy
2
Business services
2
Customer satisfaction
2
Customer value
2
Dienstleistungsqualität
2
Kundenwert
2
Kundenzufriedenheit
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Leistungsbündel
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Relationship marketing
2
Service quality
2
Unternehmensdienstleistung
2
Value creation
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Ambidextrous organization
1
Arbeitsvertrag
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B2B selling
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B2B services
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COVID-19 pandemic
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Contract
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Contract theory
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Customer integration
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Dienstleistungshandel
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Dienstleistungsmarketing
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E-commerce
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Ulaga, Wolfgang
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Agnihotri, Raj
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Bond, Edward U., III
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Brennan, Louis
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Cabiddu, Francesca
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Eggert, Andreas
1
Feng, Shanfei
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Grohmann, Marcella Maria
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Hall, Zachary
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Houston, Mark B.
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Jong, Ad de
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Kleinaltenkamp, Michael
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Kohli, Ajay Kumar
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Krishnan, Trichy V.
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Lyons, Paul
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Moreno, Frau
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Mullins, Ryan
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Mustak, Mekhail
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Ritter, Thomas
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Sebastiano, Lombardo
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Wangenheim, Florian von
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Journal of service research
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
6
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Contract length determination in the B2B service industry : role of economic factors, business relationship, and learning
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
Journal of service research
25
(
2022
)
3
,
pp. 422-439
Persistent link: https://www.econbiz.de/10013395975
Saved in:
3
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
4
The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan
;
Agnihotri, Raj
;
Hall, Zachary
- In:
Journal of service research
23
(
2020
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
Saved in:
5
Toxic collaborations : co-destroying value in the B2B context
Cabiddu, Francesca
;
Moreno, Frau
;
Sebastiano, Lombardo
- In:
Journal of service research
22
(
2019
)
3
,
pp. 241-255
Persistent link: https://www.econbiz.de/10012126372
Saved in:
6
Assessing value from business-to-business services relationships : temporality, tangibility, temperament, and trade-offs
Lyons, Paul
;
Brennan, Louis
- In:
Journal of service research
22
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005761
Saved in:
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