The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Ryan Mullins, Raj Agnihotri, and Zachary Hall
| Year of publication: |
2020
|
|---|---|
| Authors: | Mullins, Ryan ; Agnihotri, Raj ; Hall, Zachary |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 23.2020, 1, p. 33-52
|
| Subject: | sales-service ambidexterity | polychronicity | B2B selling | customer perceived value | trait activation theory | Verkaufspersonal | Salespeople | Kundenwert | Customer value | Verkauf | Selling | B-to-B-Marketing | Business-to-business marketing | Organisationale Ambidextrie | Ambidextrous organization | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670519883344 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012183583