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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Alavi, Sascha"
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Social web"
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Beziehungsmarketing
Germany
Social web
Relationship marketing
8
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindungsprogramm
3
Loyalty program
3
Salespeople
3
Selling
3
Verkauf
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3
Einzelhandel
2
Leadership
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Negotiations
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Personal selling
2
Preismanagement
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Price negotiations
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Retail trade
2
Verhandlungen
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B-to-B-Marketing
1
Bargaining theory
1
Betriebliche Wertschöpfung
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Business-to-business marketing
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Bystander effect
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Company-internal CSR
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Corporate Social Responsibility
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Customer inertia
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Customer satisfaction
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Customer service
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Decision
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8
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Alavi, Sascha
Steinhoff, Lena
Kumar, V.
10
Palmatier, Robert W.
10
Homburg, Christian
8
Ruyter, Ko de
7
Wieseke, Jan
7
Sesé, F. Javier
6
Verhoef, Peter C.
6
Beatty, Sharon E.
5
Bolton, Ruth N.
5
Eisingerich, Andreas B
5
Evans, Kenneth R.
5
Gremler, Dwayne D.
5
Grewal, Dhruv
5
Scheer, Lisa K.
5
Walsh, Gianfranco
5
Brodie, Roderick J.
4
Doorn, Jenny van
4
Hollebeek, Linda D.
4
Krafft, Manfred
4
Lam, Son K.
4
Polo-Redondo, Yolanda
4
Rapp, Adam
4
Voorhees, Clay M.
4
Wangenheim, Florian von
4
Auh, Seigyoung
3
Baker, Thomas L.
3
Bell, Simon J.
3
Blut, Markus
3
Brady, Michael K.
3
Dong, Beibei
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Habel, Johannes
3
Hammerschmidt, Maik
3
Hennig-Thurau, Thorsten
3
Huang, Ming-Hui
3
Lemon, Katherine N.
3
Libai, Barak
3
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Journal of service research : JSR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of marketing
3
Journal of personal selling & sales management
2
Routledge studies in marketing
2
Academy of Management journal : AMJ
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of retailing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
8
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1
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
2
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
When do customers get what they expect? Understanding the ambivalent effects of customers' service expectations on satisfaction
Habel, Johannes
;
Alavi, Sascha
;
Schmitz, Christian
; …
- In:
Journal of service research : JSR
19
(
2016
)
4
,
pp. 361-379
Persistent link: https://www.econbiz.de/10011606692
Saved in:
7
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
8
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
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