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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Gremler, Dwayne D."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online retailing
Relationship marketing
Social web
Consumer behaviour
4
Konsumentenverhalten
4
Customer service
3
Kundenbindungsprogramm
3
Kundenservice
3
Loyalty program
3
USA
3
United States
3
Emotion
2
Arbeitsverhalten
1
Bystander effect
1
Competence
1
Confidence
1
Customer inertia
1
Customer loyalty
1
Customer relationship management
1
Customer relationship stages
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Customer to customer influence
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Descriptive norm
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Dienstleistungsqualität
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Dienstleistungssektor
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E-commerce
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Einzelhandel
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Electronic Commerce
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Identification
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Injunctive norm
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Intelligence
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Intelligenz
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Internet
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Internet marketing
1
Kompetenz
1
Kundenzufriedenheit
1
Lieferantenmanagement
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Loyalty program dynamics
1
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10
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Gremler, Dwayne D.
Steinhoff, Lena
Kumar, V.
10
Palmatier, Robert W.
10
Homburg, Christian
8
Ruyter, Ko de
7
Wieseke, Jan
7
Scheer, Lisa K.
6
Sesé, F. Javier
6
Verhoef, Peter C.
6
Beatty, Sharon E.
5
Bolton, Ruth N.
5
Eisingerich, Andreas B
5
Evans, Kenneth R.
5
Grewal, Dhruv
5
Lam, Son K.
5
Walsh, Gianfranco
5
Brodie, Roderick J.
4
Doorn, Jenny van
4
Hollebeek, Linda D.
4
Krafft, Manfred
4
Polo-Redondo, Yolanda
4
Rapp, Adam
4
Voorhees, Clay M.
4
Wangenheim, Florian von
4
Alavi, Sascha
3
Auh, Seigyoung
3
Baker, Thomas L.
3
Bell, Simon J.
3
Blut, Markus
3
Brady, Michael K.
3
Dong, Beibei
3
Evanschitzky, Heiner
3
Folse, Judith Anne Garretson
3
Habel, Johannes
3
Hammerschmidt, Maik
3
Hennig-Thurau, Thorsten
3
Huang, Ming-Hui
3
Lemon, Katherine N.
3
Libai, Barak
3
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Journal of service research : JSR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Routledge studies in marketing
2
European journal of marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of retailing
1
Journal of service management
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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ECONIS (ZBW)
10
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1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
5
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
6
Emotional convergence in service relationships : the shared frontline experience of customers and employees
Zablah, Alex R.
;
Sirianni, Nancy J.
;
Korschun, Daniel
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011648260
Saved in:
7
The future of frontline research : invited commentaries
Rafaeli, Anat
;
Altman, Daniel
;
Gremler, Dwayne D.
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
Saved in:
8
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
9
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
10
Toward a theory of repeat purchase drivers for consumer services
Paul, Michael
;
Hennig-Thurau, Thorsten
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
Saved in:
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