The future of frontline research : invited commentaries
Year of publication: |
February 2017
|
---|---|
Authors: | Rafaeli, Anat ; Altman, Daniel ; Gremler, Dwayne D. ; Huang, Ming-Hui ; Grewal, Dhruv ; Iyer, Bala ; Parasuraman, A. ; Ruyter, Ko de |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 20.2017, 1, p. 91-99
|
Subject: | organizational frontline research | frontline technology | frontline employees | Verkaufspersonal | Salespeople | USA | United States | Beziehungsmarketing | Relationship marketing |
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