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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Lemon, Katherine N."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Relationship marketing"
~subject:"Social web"
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Beziehungsmarketing
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Consumer behaviour
4
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4
Kundenbindungsprogramm
4
Loyalty program
4
Customer integration
2
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Lemon, Katherine N.
Steinhoff, Lena
Kumar, V.
10
Palmatier, Robert W.
10
Homburg, Christian
8
Ruyter, Ko de
7
Wieseke, Jan
7
Scheer, Lisa K.
6
Sesé, F. Javier
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Verhoef, Peter C.
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5
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5
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4
Doorn, Jenny van
4
Hollebeek, Linda D.
4
Krafft, Manfred
4
Polo-Redondo, Yolanda
4
Rapp, Adam
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Voorhees, Clay M.
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Wangenheim, Florian von
4
Alavi, Sascha
3
Auh, Seigyoung
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Baker, Thomas L.
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Bell, Simon J.
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Blut, Markus
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Brady, Michael K.
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Dong, Beibei
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Hammerschmidt, Maik
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Hennig-Thurau, Thorsten
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Journal of service research : JSR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of retailing
3
Journal of service research
3
Report / Marketing Science Institute
3
Journal of marketing
2
MSI reports : working paper series
2
Routledge studies in marketing
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European management journal
1
Journal of international marketing
1
Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of retailing and consumer services
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Strong brands, strong relationships
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ECONIS (ZBW)
8
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1
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8
of
8
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date (newest first)
date (oldest first)
1
How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
2
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
3
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
4
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
5
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
6
Managing the bright and dark sides of status endowment in hierarchical loyalty programs
Eggert, Andreas
;
Steinhoff, Lena
;
Garnefeld, Ina
- In:
Journal of service research : JSR
18
(
2015
)
2
,
pp. 210-228
Persistent link: https://www.econbiz.de/10011283708
Saved in:
7
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
Saved in:
8
The reinforcing effects of loyalty program partnerships and core service usage : a longitudinal analysis
Lemon, Katherine N.
;
Wangenheim, Florian von
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10003853572
Saved in:
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