The reinforcing effects of loyalty program partnerships and core service usage : a longitudinal analysis
Katherine N. Lemon; Florian von Wangenheim
| Year of publication: |
2009
|
|---|---|
| Authors: | Lemon, Katherine N. ; Wangenheim, Florian von |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 11.2008/09, 4, p. 357-370
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kernkompetenz | Core competency | Fluggesellschaft | Airline | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003853572