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~isPartOf:"Journal of service research : JSR"
~isPartOf:"Tourism management : research, policies, practice"
~person:"González-Mansilla, Óscar"
~person:"Kim, Yumi Park"
~subject:"Kundenwert"
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Kundenwert
Beziehungsmarketing
2
Consumer behaviour
2
Customer value
2
Hotel industry
2
Hotellerie
2
Konsumentenverhalten
2
Relationship marketing
2
@ Risk simulation
1
Betriebliche Wertschöpfung
1
Brand equity
1
Brand image
1
Brand management
1
Customer equity
1
Customer equity drivers
1
Customer equity-based segmentation
1
Customer integration
1
Customer lifetime value
1
Customer participation
1
Customer perception
1
Customer satisfaction
1
Dienstleistungsqualität
1
Ethiopia
1
Holiday behaviour
1
Hotels
1
Kundenintegration
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Perceived value
1
Service quality
1
Tourism industry
1
Tourismuswirtschaft
1
Tourists' hotel selection
1
Urlaubsverhalten
1
Value co-creation
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González-Mansilla, Óscar
Kim, Yumi Park
Verhoef, Peter C.
3
Sweeney, Jillian C.
2
Wiesel, Thorsten
2
Aksoy, Lerzan
1
Alexander, Matthew
1
Berenguer Contrí, Gloria
1
Bijmolt, Tammo H. A.
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Bolton, Ruth N.
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1
Cambra-Fierro, Jesús
1
Ciuchita, Robert
1
Danaher, Tracey S.
1
Dolan, Rebecca
1
Donkers, Bas
1
Doorn, Jenny van
1
Eisenbeiß, Maik
1
Faßnacht, Martin
1
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Gustafsson, Anders
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Lee, Dong-jin
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Journal of service research : JSR
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
2
Calculating tourists' customer equity and maximizing the hotel's ROI
Kim, Yumi Park
;
Boo, Soyoung
;
Qu, Hailin
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 408-421
Persistent link: https://www.econbiz.de/10011903549
Saved in:
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