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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Guerilla marketing"
~subject:"Tourismus"
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Guerilla marketing
Tourismus
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112
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Boo, Soyoung
1
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Lee, Hoon
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Journal of sport management : the official journal of the North American Society of Sport Management
Journal of travel and tourism marketing
Tourism management : research, policies, practice
13
Tourism economics : the business and finance of tourism and recreation
9
Faculty research series / Holy Cross, Economics and Accounting
8
Tourism management perspectives : TMP
8
European Sport management quarterly : ESMQ
7
Sport management review
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sport management and marketing : IJSMM
5
International journal of sports marketing & sponsorship
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Journal of sports economics
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Journal of vacation marketing
3
Journal of vacation marketing : an international journal
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
2
International journal of event and festival management
2
Journal of business research : JBR
2
Journal of destination marketing & management
2
Journal of marketing management : MM
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Tourism planning & development
2
Ambush Marketing
1
Amfiteatru economic : an economic and business research periodical
1
Applied economics
1
Business horizons
1
Cleaner and responsible consumption
1
Co-creation and well-being in tourism
1
Cogent business & management
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Department of Economics working paper
1
Dresdner Beiträge zur Betriebswirtschaftslehre
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ECONIS (ZBW)
10
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1
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
2
Tourists' hotel event experience and satisfaction : an integrative approach
Boo, Soyoung
;
Busser, James A.
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 895-908
Persistent link: https://www.econbiz.de/10011941774
Saved in:
3
Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
4
The contributions of special events to sport-for-development programs
Schulenkorf, Nico
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 629-642
Persistent link: https://www.econbiz.de/10011645887
Saved in:
5
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
6
What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
Saved in:
7
Tourists’ perceptions of London, United Kingdom (Uk), as a safe host city during the 2012 Olympic Games
George, Richard
;
Swart, Kamilla
- In:
Journal of travel and tourism marketing
32
(
2015
)
7/8
,
pp. 1117-1132
Persistent link: https://www.econbiz.de/10011409884
Saved in:
8
Market segmentation of golf event spectators using leisure benefits
Lyu, Seong Ok
;
Lee, Hoon
- In:
Journal of travel and tourism marketing
30
(
2013
)
3/4
,
pp. 186-200
Persistent link: https://www.econbiz.de/10009775456
Saved in:
9
Ambush marketing and the right of association : clamping down on references to that big event with all the athletes in a couple of years
Scassa, Teresa
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 354-370
Persistent link: https://www.econbiz.de/10009297064
Saved in:
10
Serious sport tourism and event travel careers
Getz, Donald
;
McConnell, Aaron
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 326-338
Persistent link: https://www.econbiz.de/10009297067
Saved in:
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