Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Year of publication: |
January-April 2016
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Authors: | Wong, IpKin Anthony ; Tang, Sio Lai Wendy |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 1/3, p. 63-84
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Subject: | Sporting event | travel motivation | travel purpose | involvement | experience | loyalty | Sportveranstaltung | Sport event | Urlaubsverhalten | Holiday behaviour | Motivation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Tourismus | Tourism | Event-Marketing | Event marketing | Kundenzufriedenheit | Customer satisfaction | Großveranstaltung | Big event |
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