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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Menschen, Märkte, Medien, Management : Schriftenreihe"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Bildschirmspiel"
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Deutschland
Konsumentenverhalten
Computerspiel
13
Video game
13
Consumer behaviour
8
Sport
7
Sports
7
Football
5
Fußball
5
Brand image
3
Markenimage
3
Motivation
3
USA
3
United States
3
Advertising
2
Ball game
2
Ballsport
2
Beziehungsmarketing
2
Brand management
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Längsschnittuntersuchung
2
Markenführung
2
Online-Spiel
2
Professional sports
2
Profisport
2
Relationship marketing
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Sportmarketing
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Sports marketing
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Werbung
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consumer behavior
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sport video games
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Advertising effects
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Athletes
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Dwyer, Brendan
3
Achen, Rebecca M.
1
Baker, Thomas A., III.
1
Ballouli, Khalid
1
Byon, Kevin K.
1
Cianfrone, Beth A.
1
Drayer, Joris
1
Grady, John
1
Heere, Bob
1
Hwang, Yongjin
1
Kim, Yongjae
1
Kwak, Dae Hee
1
Lim, Choong Hoon
1
Lupinek, Joshua M.
1
Mahan, Joseph
1
Ross, Stephen
1
Schultheiss, Daniel
1
Shapiro, Stephen L.
1
So, Kevin
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Yi, U-yŏng
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Journal of sport management : the official journal of the North American Society of Sport Management
Menschen, Märkte, Medien, Management : Schriftenreihe
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Research
5
Electronic commerce research
4
Glücksspielforschung
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
SpringerLink / Bücher
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Innovatives Markenmanagement
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of promotion management : JPM
3
Springer eBook Collection
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
2
European journal of marketing
2
Game studies
2
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ECONIS (ZBW)
8
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8
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1
To play or not to play? : an analysis of dispositions, gambling, and daily fantasy sport
Dwyer, Brendan
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
3
,
pp. 174-188
Persistent link: https://www.econbiz.de/10012099511
Saved in:
2
Challenge accepted : why women play fantasy football
Dwyer, Brendan
;
Lupinek, Joshua M.
;
Achen, Rebecca M.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 376-388
Persistent link: https://www.econbiz.de/10011920122
Saved in:
3
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
4
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
5
Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football
Baker, Thomas A., III.
;
Byon, Kevin K.
;
Cianfrone, Beth A.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10010380453
Saved in:
6
Divided loyalty? : an analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams
Dwyer, Brendan
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009374593
Saved in:
7
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
8
Im Reich der interstellaren Händler: Internetgames als innovative Spielform : eine Längsschnittstudie zu Spielmotivationen, Spielerleben und Spielverhalten am Beispiel eines Langze...
Schultheiss, Daniel
-
2009
Persistent link: https://www.econbiz.de/10003801762
Saved in:
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