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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~subject:"Advertising effects"
~subject:"Glaubwürdigkeit"
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Advertising effects
Glaubwürdigkeit
Celebrity endorsement
6
Celebrity-Werbung
6
Athletes
4
Brand image
4
Markenimage
4
Sportler
4
Consumer behaviour
2
Konsumentenverhalten
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Sportmarketing
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Sports marketing
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Werbewirkung
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athlete endorsement
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1964-2013
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Artists
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Cognition
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David Bowie
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Frauen
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Künstler
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Marketingtheorie
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Personality psychology
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Sports
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Structuration theory
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Strukturationstheorie
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USA
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United States
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advertising
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athlete transgression
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celebrity publicity
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cognitive bias
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comparative judgment
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Connaughton, Daniel P.
1
Kaplanidou, Kyriaki
1
Koo, Jakeun
1
Lee, Younghan
1
Sato, Shintaro
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Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
Psychology & marketing
18
International journal of advertising : the review of marketing communications
13
Journal of promotion management : JPM
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
The journal of product & brand management
9
Journal of advertising research
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
European journal of marketing : EJM
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Marketing intelligence & planning
5
International review on public and non-profit marketing
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
Celebrity, convergence and transformation
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of Indian culture and business management
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of sport management and marketing : IJSMM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism management perspectives : TMP
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Cogent business & management
2
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Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
2
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
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