//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Research in consumer behavior"
~subject:"Sportmarketing"
~subject:"Sports"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonial advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
Sports
Celebrity endorsement
6
Celebrity-Werbung
6
Athletes
4
Brand image
4
Markenimage
4
Sportler
4
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Sports marketing
2
Werbewirkung
2
athlete endorsement
2
1964-2013
1
Artists
1
Brand management
1
Cognition
1
Credibility
1
David Bowie
1
Frauen
1
Glaubwürdigkeit
1
Kognition
1
Künstler
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Personality psychology
1
Persönlichkeitspsychologie
1
Sport
1
Structuration theory
1
Strukturationstheorie
1
USA
1
United States
1
Women
1
advertising
1
athlete transgression
1
celebrity publicity
1
cognitive bias
1
comparative judgment
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Connaughton, Daniel P.
1
Kaplanidou, Kyriaki
1
Koo, Jakeun
1
Lee, Younghan
1
Sato, Shintaro
1
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Research in consumer behavior
International journal of sport management and marketing : IJSMM
5
International journal of sports marketing & sponsorship
4
Organizations and markets in emerging economies
2
Young consumers : insight and ideas for responsible marketers
2
European Sport management quarterly : ESMQ
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of economics and finance
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sports economics
1
Managing sport business : an introduction
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Market : review for marketing theory and practice
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
Sportkommunikation
1
SpringerLink / Bücher
1
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
1
Vision : the journal of business perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' comparative evaluative judgment of athlete endorsers
Sato, Shintaro
;
Kaplanidou, Kyriaki
;
Connaughton, Daniel P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 553-565
Persistent link: https://www.econbiz.de/10011616451
Saved in:
2
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->