//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing in a global environment : strategic perspectives"
~person:"Ko, Yong Jae"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
4
Sports marketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Professional sports
3
Profisport
3
Social Web
3
Social web
3
Sport organization
3
Sportorganisation
3
Brand management
2
Community
2
Gemeinschaft
2
Markenführung
2
Social relations
2
Soziale Beziehungen
2
Sport
2
Sports
2
brand community
2
group perception
2
social influence
2
Beziehungsmarketing
1
Brand image
1
Markenimage
1
Media usage
1
Mediennutzung
1
Perception
1
Relationship marketing
1
USA
1
United States
1
Viral marketing
1
Virales Marketing
1
Wahrnehmung
1
Website
1
communication
1
self-categorization
1
sozialization
1
spectator sports
1
sport consumer
1
team identification
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Ko, Yong Jae
Funk, Daniel C.
7
Kunkel, Thilo
7
McDonald, Heath
6
Karg, Adam
5
Katz, Matthew
5
Biscaia, Rui
4
Cornwell, T. Bettina
4
Doyle, Jason P.
4
Heere, Bob
4
Hoeber, Larena
4
Inoue, Yuhei
4
O'Reilly, Norm
4
Sveinson, Katherine
4
Asada, Akira
3
Breuer, Christoph
3
Cohen, Adam
3
Delia, Elizabeth B.
3
Dwyer, Brendan
3
Lock, Daniel
3
Mansfield, Aaron C.
3
Pedersen, Paul M.
3
Séguin, Benoit
3
Watanabe, Nicholas M.
3
Welty Peachey, Jon
3
Yoshida, Masayuki
3
Baker, Thomas A., III.
2
Bennett, Gregg
2
Bouchet, Adrien
2
Chang, Yonghwan
2
Cunningham, George B.
2
Doellman, Thomas W.
2
Drayer, Joris
2
Du, James
2
Filo, Kevin
2
Fink, Janet S.
2
Frawley, Stephen
2
Ha, Jae-Pil
2
Kerwin, Shannon
2
Kim, Yongjae
2
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing in a global environment : strategic perspectives
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sports marketing & sponsorship
3
Sport management review
3
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
2
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
3
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
4
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->