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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~person:"Heere, Bob"
~subject:"Marketing management"
~subject:"Sports"
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Marketing management
Sports
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Sports marketing
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Brand image
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Football
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branding
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fan identification
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Heere, Bob
Sveinson, Katherine
5
Hoeber, Larena
4
Cohen, Adam
3
Cornwell, T. Bettina
3
Dwyer, Brendan
3
Inoue, Yuhei
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Watanabe, Nicholas M.
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Welty Peachey, Jon
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Pedersen, Paul M.
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Sato, Mikihiro
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Shapiro, Stephen L.
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Soebbing, Brian P.
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Yoshida, Masayuki
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Ahn, Taesoo
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
2
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Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
2
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
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