Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Year of publication: |
2019
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Authors: | Heere, Bob ; Wear, Henry ; Jones, Adam ; Breitbarth, Tim ; Xing, Xiaoyan ; Paramio Salcines, Juan Luis ; Yoshida, Masayuki ; Derom, Inge |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 33.2019, 6, p. 506-517
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Subject: | destination image formation | sport as a cultural product | sport leverage | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Sportveranstaltung | Sport event | Markenimage | Brand image | Sportmarketing | Sports marketing | Herkunftsbezeichnung | Designation of origin | Welt | World | Sport | Sports | Tourismusregion | Tourism destination |
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