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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Beziehungsmarketing"
~subject:"Event marketing"
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Beziehungsmarketing
Event marketing
Sport event
97
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37
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30
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport management review
13
European Sport management quarterly : ESMQ
11
International journal of event and festival management
11
Tourism management : research, policies, practice
11
International journal of sport management and marketing : IJSMM
10
Journal of travel and tourism marketing
8
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Sport, Business and Management : an international journal ; SBM
4
Tourism management perspectives : TMP
4
International journal of sports marketing & sponsorship
3
Journal of destination marketing & management
3
Tourism economics : the business and finance of tourism and recreation
3
Asia Pacific journal of marketing and logistics
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of promotion management : JPM
2
Scandinavian journal of hospitality and tourism
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Amfiteatru economic : an economic and business research periodical
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied financial economics letters
1
Bayreuther sportökonomie Schriften
1
Benchmarking : an international journal
1
Consumer behavior review : CBR
1
Diskussionspapier / Fakultät Wirtschaftswissenschaften, Hochschule Mittweida (FH)
1
Economic geography
1
Electronic commerce research
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
Essays in honor of Carl G. Hempel : a tribute on the occasion of his sixty-fifth birthday
1
EuroMed journal of business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
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ECONIS (ZBW)
13
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1
What makes sport spectating family-friendly? : a phenomenological study of mothers' sport fan game-day experiences
Sveinson, Katherine
;
Toffoletti, Kim
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 102-115
Persistent link: https://www.econbiz.de/10014246182
Saved in:
2
The utility of including regular sport team events in event portfolios
Sobral, Vitor
;
Fairley, Sheranne
;
O'Brien, Danny
- In:
Journal of sport management : the official journal of …
37
(
2023
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10013533128
Saved in:
3
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
4
The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship
Gao, Fei
;
Heere, Bob
;
Todd, Samuel Y.
;
Mihalik, Brian J.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 147-160
Persistent link: https://www.econbiz.de/10012293247
Saved in:
5
Leveraging event participation benefits beyond the running course : deciphering the motivational basis of event satisfaction
Du, James
;
Kennedy, Heather
;
James, Jeffrey D.
;
Funk, …
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10012293379
Saved in:
6
Behavioral correlates of psychological involvement : a 2-year study
Sato, Mikihiro
;
Jordan, Jeremy S.
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 148-160
Persistent link: https://www.econbiz.de/10011998401
Saved in:
7
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
8
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
Saved in:
9
The contributions of special events to sport-for-development programs
Schulenkorf, Nico
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 629-642
Persistent link: https://www.econbiz.de/10011645887
Saved in:
10
Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
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