Charity sport event sponsorship as value creation strategy : an event participant perspective
David Fechner, Kevin Filo, Sacha Reid, and Robyn Cameron
| Year of publication: |
2022
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| Authors: | Fechner, David ; Filo, Kevin ; Reid, Sascha ; Cameron, Robyn |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 36.2022, 1, p. 68-81
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| Subject: | fundraising | qualitative research | service-dominant logic | small-scale events | Sportveranstaltung | Sport event | Fundraising | Sponsoring | Sponsorship | Betriebliche Wertschöpfung | Value creation | Event-Marketing | Event marketing | Service-Dominant Logic | Service-dominant logic | Qualitative Methode | Qualitative method | Nonprofit-Organisation | Nonprofit organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2020-0139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013255845