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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Virtuelle Realität"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Consumer behaviour
Social Web
Virtuelle Realität
Computerspiel
11
Video game
11
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7
Sport
7
Sports
7
Football
5
Fußball
5
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3
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3
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3
United States
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2
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consumer behavior
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sport video games
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Aufsatz in Zeitschrift
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Dwyer, Brendan
3
Achen, Rebecca M.
1
Baker, Thomas A., III.
1
Ballouli, Khalid
1
Byon, Kevin K.
1
Cianfrone, Beth A.
1
Drayer, Joris
1
Grady, John
1
Heere, Bob
1
Hwang, Yongjin
1
Kim, Yongjae
1
Kwak, Dae Hee
1
Lim, Choong Hoon
1
Lupinek, Joshua M.
1
Mahan, Joseph
1
Newman, Joshua I.
1
Ross, Stephen
1
Shapiro, Stephen L.
1
So, Kevin
1
Watanabe, Nicholas Masafumi
1
Xue, Hanhan
1
Yan, Grace
1
Yi, U-yŏng
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Journal of sport management : the official journal of the North American Society of Sport Management
Journal of business research : JBR
15
Young consumers : insight and ideas for responsible marketers
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of consumer behaviour : an international research review
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Technological forecasting & social change : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of retailing and consumer services
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing communications
6
Journal of management information systems : JMIS
5
Psychology & marketing
5
Electronic commerce research
4
Electronic commerce research and applications
4
European Sport management quarterly : ESMQ
4
Information systems research : ISR
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of electronic commerce : IJEC
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management information systems : mis quarterly
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
International journal of advertising : the review of marketing communications
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
International journal of technology marketing : IJTMkt
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
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ECONIS (ZBW)
8
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1
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8
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1
The attention economy and esports : an econometric analysis of twitch viewership
Watanabe, Nicholas Masafumi
;
Xue, Hanhan
;
Newman, Joshua I.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10013426052
Saved in:
2
To play or not to play? : an analysis of dispositions, gambling, and daily fantasy sport
Dwyer, Brendan
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Journal of sport management : the official journal of …
33
(
2019
)
3
,
pp. 174-188
Persistent link: https://www.econbiz.de/10012099511
Saved in:
3
Challenge accepted : why women play fantasy football
Dwyer, Brendan
;
Lupinek, Joshua M.
;
Achen, Rebecca M.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 376-388
Persistent link: https://www.econbiz.de/10011920122
Saved in:
4
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
5
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
6
Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football
Baker, Thomas A., III.
;
Byon, Kevin K.
;
Cianfrone, Beth A.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 281-294
Persistent link: https://www.econbiz.de/10010380453
Saved in:
7
Divided loyalty? : an analysis of fantasy football involvement and fan loyalty to individual National Football League (NFL) teams
Dwyer, Brendan
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009374593
Saved in:
8
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
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