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~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
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Search: person:"Su, Yiran"
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Brand management
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Su, Yiran
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Baker, Bradley J.
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Baker, Thomas A., III.
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Biscaia, Rui
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Bredikhina, Nataliya
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Doyle, Jason P.
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Guo, Xuan
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Hamari, Juho
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Kunkel, Thilo
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Ndanga, Leah
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Journal of sport management : the official journal of the North American Society of Sport Management
European Sport management quarterly : ESMQ
4
International Journal of Sports Marketing and Sponsorship
1
International journal of sports marketing & sponsorship
1
Journal of Product & Brand Management
1
Journal of Service Management
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Journal of travel and tourism marketing
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Psychology & Marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
3
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The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
2
Esports scholarship review : synthesis, contributions, and future research
Pizzo, Anthony D.
;
Su, Yiran
;
Scholz, Tobias M.
;
Baker, …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 228-239
Persistent link: https://www.econbiz.de/10013255792
Saved in:
3
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
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