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Journal of strategic management education : JSME
The journal of brand management : an international journal
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Revue française de gestion : hommes et techniques
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City branding : theory and cases
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Luxury marketing : a challenge for theory and practice
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Sustainable luxury : managing social and environmental performance in iconic brands
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Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
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