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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer Behaviour"
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Personality psychology
Relationship marketing
Consumer behaviour
752
Konsumentenverhalten
752
Beziehungsmarketing
168
Brand management
158
Markenführung
158
Brand image
138
Markenimage
138
Brand
90
Markenartikel
90
Customer satisfaction
79
Kundenzufriedenheit
79
Advertising effects
62
Werbewirkung
62
Social Web
60
Social web
60
Internet marketing
56
Online-Marketing
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52
Virales Marketing
52
Dienstleistungsqualität
50
Online retailing
50
Online-Handel
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50
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Marketing management
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Marketingmanagement
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Persönlichkeitspsychologie
32
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Kumar, V.
6
Blut, Markus
4
Pervan, Simon J.
4
Verhoef, Peter C.
4
Doorn, Jenny van
3
Fernandes, Teresa
3
Grewal, Dhruv
3
Homburg, Christian
3
Japutra, Arnold
3
Roy, Sanjit
3
Bagozzi, Richard P.
2
Bove, Liliana L.
2
Chen, Qimei
2
Dellaert, Benedict G. C.
2
Eisend, Martin
2
Evanschitzky, Heiner
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Hawkins, Matthew A.
2
Henderson, Conor M.
2
Johnson, Lester W.
2
Jozic, Danijel
2
Ketron, Seth
2
Leckie, Civilai
2
Martin, Brett
2
Mende, Martin
2
Meyer-Waarden, Lars
2
Mishra, Sita
2
Palmatier, Robert W.
2
Pick, Doreén
2
Rahman, Kaleel
2
Rapp, Adam
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Scott, Maura L.
2
Sesé, F. Javier
2
Simkin, Lyndon
2
Steinhoff, Lena
2
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Journal of strategic marketing
Journal of the Academy of Marketing Science
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
508
Journal of business research : JBR
456
International journal of hospitality management
190
Psychology & marketing
120
The journal of services marketing
118
The journal of product & brand management
111
The journal of brand management : an international journal
99
Journal of travel and tourism marketing
85
Asia Pacific journal of marketing and logistics
84
Cogent business & management
76
Journal of hospitality marketing & management
75
International journal of contemporary hospitality management
74
Journal of retailing
72
European journal of marketing : EJM
66
The service industries journal
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Tourism management : research, policies, practice
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of service management
57
Journal of marketing
56
Marketing intelligence & planning
56
The international review of retail, distribution and consumer research
54
International journal of consumer studies
53
Services marketing quarterly
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of service research : JSR
50
International journal of retail & distribution management
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
SpringerLink / Bücher
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing management : MM
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
International journal of retail and distribution management
44
The journal of consumer marketing
43
Service business
42
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ECONIS (ZBW)
193
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
5
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
6
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
7
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
8
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
9
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
10
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
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