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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Game theory"
~subject:"Marketing management"
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Game theory
Marketing management
Theorie
512
Theory
512
Operations Research
304
Operations research
304
Marketingmanagement
243
Beziehungsmarketing
216
Relationship marketing
216
Consumer behaviour
209
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209
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204
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204
Portfolio selection
198
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198
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133
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122
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122
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114
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114
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106
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106
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106
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105
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97
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92
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84
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74
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74
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71
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71
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68
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Gilmore, Audrey
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Journal of strategic marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
331
European journal of operational research : EJOR
254
Industrial marketing management : the international journal for industrial and high-tech firms
251
International journal of production economics
231
SpringerLink / Bücher
197
International journal of production research
146
European journal of marketing : EJM
131
Europäische Hochschulschriften / 5
123
Journal of marketing management : MM
123
The journal of business & industrial marketing
116
Journal of the Academy of Marketing Science
110
Journal of marketing communications
108
Journal of retailing and consumer services
100
Transportation research / E : an international journal
100
Journal of marketing
98
Gabler Edition Wissenschaft
86
Marketing intelligence & planning
84
Omega : the international journal of management science
75
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
The journal of brand management : an international journal
60
Lehrbuch
58
Production and operations management : an international journal of the Production and Operations Management Society
50
The marketing review
49
Asia Pacific journal of marketing and logistics
48
Business horizons
48
International marketing review
47
Journal of business economics : JBE
47
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
45
Manufacturing & service operations management : M & SOM
44
Journal of global marketing
43
Journal of marketing research : JMR
43
Marketing : ZFP ; journal of research and management
43
Faculty & research / Insead : working paper series
42
Journal of advertising research
42
Journal of business ethics : JOBE
42
Springer eBook Collection / Business and Economics
42
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ECONIS (ZBW)
322
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322
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1
The square root agreement rule for incentivizing truthful feedback on online platforms
Kamble, Vijay
;
Shah, Nihar
;
Marn, David
;
Parekh, Abhay
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 377-403
Persistent link: https://www.econbiz.de/10014289159
Saved in:
2
Managing supplier social and environmental impacts with voluntary versus mandatory disclosure to investors
Kalkanci, Basak
;
Plambeck, Erica L.
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3311-3328
Persistent link: https://www.econbiz.de/10012289133
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
I don’t “recall” : the decision to delay innovation launch to avoid costly product failure
Kim, Byungyeon
;
Koenigsberg, Oded
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8889-8908
Persistent link: https://www.econbiz.de/10014284938
Saved in:
5
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
6
Delegating innovation projects with deadline : committed vs. flexible stopping
Rahmani, Morvarid
;
Ramachandran, Karthik
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6317-6332
Persistent link: https://www.econbiz.de/10012666114
Saved in:
7
Supplier encroachment in a nonexclusive reselling channel
Hotkar, Parshuram
;
Gilbert, Stephen M.
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5821-5837
Persistent link: https://www.econbiz.de/10012650172
Saved in:
8
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
9
Environmental
management
systems : an alternative marketing strategy for sustainability
D'Souza, Clare M.
;
Marjoribanks, Timothy
;
Young, Suzanne
; …
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012202764
Saved in:
10
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
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