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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing intelligence & planning"
~person:"Miller, Dale"
~source:"econis"
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Miller, Dale
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Journal of strategic marketing
Marketing intelligence & planning
The journal of brand management : an international journal
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Journal of business research : JBR
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The journal of product & brand management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Corporate reputation : managing opportunities and threats
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ECONIS (ZBW)
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Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
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2
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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